Market Research identifies how current customers and potential customers might view your business and identify gaps in customer expectations. This is powerful information to have when completing your marketing strategy.  In some cases collection and analyzing data regarding your market and product/service is required to establish effective open ended communication to your targets.  (advertising. promotion, email blasts, social media targets, etc…)

Branding or Rebranding requires understanding your market. It pays extensively to have a research background.  We utilize internal tools to research and understand your specific market.  This helps us identify the focus of your market, trends, changes, and competitors.

MBCS has experience in managing various projects through a variety of research methodologies, including qualitative and quantitative research.  MBCS is specific to quantitative research via data collection, analyzing and distribution.  We design, program, and distribute online research studies.  We also prepare and provide a presentation of research findings and insights to present to stakeholders of which provides information to assist in molding the market strategy.

  • MBCS has a methodology of various platforms of meeting your needs while uncovering other areas of which require your attention.

    Services we offer:

    • Qual and Quant Research
    • Market Research Life Cycle (Survey Design, programming, sampling, deployment and report development)
    • Survey Writing
    • Questionnaire Review
    • Interviews
    • Focus Groups
    • Report Design
    • Data analytics
    • Secondary Data Analysis
    • Mixed Methods
    • Qualtrics Administrator on Staff